Università Cattolica del Sacro Cuore

To Each Their Own Pop - One Day Symposium

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To Each Their Own Pop. Music, Cinema and Television in Italy in the Period of the Youth Movements (1960-1979)

One Day Symposium
Università Cattolica del Sacro Cuore
Milano, 23 ottobre 2017

We are pleased to announce the final program of the the third “Italian Way to Pop” one-day symposium, to be held October 23, 2017 at the Università Cattolica del Sacro Cuore in Milan. Lectures and talks will be focused on music, cinema and television in Italy in the period of the youth movements (1960-1979). The symposium will be introduced by an invited talk of Miguel Mera, City, University of London, about the methodological challenges for historical research in multimedia environments, and by two invited speeches about comparative national case studies, Spain and France, respectively by Teresa Fraile, Universidad de Extremadura, and Olivier Julien, Université Paris-Sorbonne.

In the light of the information that has emerged in the inter-disciplinary debate surrounding the chronological redefinition of the relationship between the production chain of the audiovisual media industry and the music business, the pivotal role played by popular music especially emerges with particular clarity in Italian media production of the Sixties and the Seventies. The field of music production may be understood as the vanguard of the modernisation of the national cultural production and consumption, fostering not only new models of artistic collaboration (group as a collective creative entity, the close relationship with technology, the multiple skills required for professional working within industries, etc.), but also changing patterns in the social use of recorded sound and other media gave rise to new types of audience experiences. The aim of the event is to set the ground for a more systematic approach to the historical and theoretical framework which sets out, in particular, from questions relating to the sound artefact and its socio-technological dimension, the transformation of the soundscape, the change in the status of musicians, and media performance.

The scope of this workshop embraces a crucial period in the development of audiovisual media in Italy, namely the years from the end of the economic boom to the end of the social turmoil started in the wake of ’68. The period witnessed the pluralisation of popular culture as it became increasingly segmented in complex ways according to factors such as age, genre and social status, a phenomenon which led to a broadening of the horizons, places and modalities of use of cultural products. The more overtly political dimensions of the media output of the period came into play, with particular emphasis on the modes of popularisation and commodification of the countercultural and avant-garde trends typical of the era.

Conference Committee

Alessandro Bratus (Università di Pavia, Cremona)
Marco Cosci (Università di Pavia, Cremona)
Massimo Locatelli (Università Cattolica del Sacro Cuore, Milano)
Elena Mosconi (Università di Pavia, Cremona)
Maria Francesca Piredda (Università Cattolica del Sacro Cuore, Milano)

Download the Program