Treat yourself with a like

G.014 Sala Blacks da Oleggio, Largo Gemelli 1, 26 November 2024

Faculty of Education

Osscom

Department of Communication and Performing Arts

9.30 a.m. - 1.30 p.m.

Seminar

Treating yourself with a like: opportunities and risks of health communication in the time of health influencers"

In recent years, the panorama of scientific communication has undergone a profound transformation with the increasingly widespread presence of professionals - health and non-health professionals - who deal with health issues through the use of Social Media. Some of these have acquired a large following of followers, so much so that they cover the role of "health Influencer". This conference aims to explore the dynamic intersection between traditional scientific communication and the growing influence of popularizers on health issues.