MULTIPOLARITY. Television and streaming towards the mature market. Presentation of the 2024 Yearbook of Italian television

Room G.127 Pius XI 5 December 2024

10.30 a.m., Presentation of the volume

MULTIPOLARITY. Television and streaming towards the mature market. Presentation of the 2024 Yearbook of Italian Television (by Ce.R.T.A)

Below is the program:

The 2024 Yearbook : the state of the art of broadcasting and streaming in the age of multipolarity

Fabrizio ANGELINI, Sensemakers CEO

Rosario DONATO, General Manager of Confindustria Radio Televisioni

Emilio PUCCI, Director of eMedia

Alessandra ROSSI, International Ad Intel Product Strategy Leader

Today's challenges of multipolarity for broadcasters, producers, the market

Federico DI CHIO, Mediaset Group Strategic Marketing Director

Roberta LUCCA, Rai Marketing Director

Aldo ROMERSA, VP Programming WBD - Warner Bros. Discovery

Chiara SBARIGIA, President of APA - Association of Audiovisual Producers

Introduced and moderated: Massimo SCAGLIONI, Director of CeRTA - Research Centre on Television and Audiovisuals , Università Cattolica del Sacro Cuore

For organizational reasons, we kindly ask those who wish to participate to send their confirmation to the email address certa@unicatt.it