Massimo Scaglioni "Economics of the media industries"
Economics of media industries. Press, radio, podcasts, films, TV, streaming, video games, web, digital media - Massimo Scaglioni, editor of the volume and author of chapters 1 and 2
Economics of the Media Industries is an articulated and up-to-date volume that explains the 'industrial' functioning of the media, clarifying how the content – textual, sound, audiovisual – that we all consume for leisure or work is produced, distributed, monetized and consumed in a context increasingly marked by the logic of 'media convergence' and the pervasive role of large global platforms such as Google, Meta and TikTok. The result of the work of a team of researchers from the CeRTA (Research Centre on Television and Audiovisuals) of the Catholic University of the Sacred Heart directed by Massimo Scaglioni, the volume offers a critical and multidisciplinary picture of the transformations underway: from the crisis of traditional publishing models to the consequences of platformisation, from the increasing concentration of global markets to the redefinition of creative professions. A clear manual, designed for university students, researchers, professionals and policy makers who intend to equip themselves with solid tools to understand the industrial logic of a crucial sector for the economy, culture and citizenship.