Massimo Scaglioni, Anna Sfardini "Television. From broadcasting to streaming"
Television. From broadcasting to streamcasting
Massimo Scaglioni: editor of the volume with Anna Sfardini; author of the chapter: "Stories of television: from the origins to streamcasting", co-author with Anna Sfardini of the section "Introduction. Television as an object of study, the field of Television studies and the challenges of streamcasting"; co-author with Anna Sfardini of the chapter "Promotion on air and online"
In this updated version of the volume, the contributions of the most authoritative scholars in the field of Media Studies and of leading professionals working in media companies are collected, to illustrate the mechanisms of operation of the television medium: from production models to programming strategies, from editorial and commercial marketing to on-air and online promotion, from qualitative analysis to total audience measurement systems